Building a Stronger Channel Ecosystem

Acro will leverage its pan-India channel network and market expertise to develop PowerColor across multiple routes to market, while working closely with partners to strengthen product availability, market visibility and customer engagement.

The partnership will also focus on channel development, product awareness, marketing initiatives, partner engagement and retail/e-commerce expansion, creating greater opportunities for resellers, system integrators and PC builders to offer PowerColor solutions to their customers.

Commenting on the partnership, Mr. Himanshu Jain, CEO & Director, Acro Engineering, said:

“We are delighted to partner with PowerColor and bring its high-performance graphics solutions to a wider audience in India. PowerColor has established a strong reputation among gaming and PC enthusiasts globally, and we see significant potential for the brand in the Indian market. With Acro’s channel strength, market reach and commitment to building technology brands, we look forward to creating a strong and sustainable ecosystem for PowerColor in India.”

Ms.Gillian Chiu, Vice President – Discrete Graphics Department, PowerColor, said:

“India is an important and rapidly growing market for gaming and high-performance computing. Our partnership with Acro will enable us to strengthen our distribution capabilities and reach more customers and channel partners across the country. We look forward to working closely with Acro to further develop the PowerColor brand and deliver compelling graphics solutions to Indian consumers and businesses.”

Powering the Next Generation of PCs

The partnership reflects the shared vision of Acro and PowerColor to support India’s expanding performance-PC ecosystem and provide customers with access to innovative graphics technologies through a strong and reliable channel network.

With a combination of PowerColor’s graphics expertise and Acro’s distribution capabilities, the partnership is positioned to accelerate brand growth and create new opportunities across India’s gaming, enthusiast and professional computing segments.

ACRO Engineering and PowerColor — Together, Powering Performance.

About Acro Engineering

Acro Engineering Company, headquartered at Z-43, Okhla Industrial Area Phase – II, New Delhi – 110020, stands as one of India’s most established and trusted names in technology distribution. With a robust presence spanning 18 branch offices across major Indian cities, a dedicated team of 300+ professionals, and a high-impact sales force of over 100, Acro has cemented its leadership in the distribution of gaming, workstation, and enterprise PC hardware. 

Backed by decades of industry experience, Acro’s portfolio features a diverse range of globally renowned and segment-leading brands, making it the go-to partner for system integrators, resellers, and end-users alike. The company’s commitment to reliability, scale, and market responsiveness has made it a preferred distribution partner for the future of high-performance computing in India. More than just distribution, Acro offers a comprehensive ecosystem with dedicated divisions for marketing, service, and quality control. It is the only distributor in India with a specialized social media CRM and escalation team active across Facebook Communities, Instagram, and Reddit—enabling direct customer engagement and rapid response.

Its own communities, “Acro for Gamers”, on Facebook and Reddit, allow real-time conversations with the Indian gaming and DIY enthusiast audience.

About TUL Corporation [Brand Name: PowerColor]

PowerColor, a Taiwan-based brand of TUL Corporation, has been manufacturing AMD Radeon™ graphics cards since 1997, PowerColor is a globally recognized graphics card brand specializing in high-performance AMD Radeon graphics solutions for gamers, enthusiasts and professionals. With a focus on innovation, performance and product engineering, PowerColor develops graphics products designed to deliver exceptional experiences across gaming and demanding computing applications.