Nokia changes its logo to signal the start of a new era

By Rounak Roy

February 26th, 2023

Nokia on Sunday announced its plans to revamp its brand identity for the first time in almost six decades, including a new logo, as part of its push for aggressive growth in the telecom equipment industry. 

After Pekka Lundmark took over Nokia's telecom equipment arm, the CEO laid out a three-phase plan - reset, accelerate and scale. With the first part of the plan over, Nokia will now focus on accelerating and it's changing its logo for the first time in 60 years to signal the strategy shift.

Nokia is ditching the blue color and it's replacing it with whatever is more appropriate given the situation, meaning no specific color scheme is assigned. Lundmark said that Nokia is no longer just a smartphone company, but a "business technology company".

In addition to growing its telecom equipment business, Nokia is going to focus on selling gear to other businesses. Those include private 5G networks and equipment for automated factories, which would position the company as a competitor to Microsoft and Amazon in the field. Lundmark mentioned that Nokia is considering developing and growing in other areas as well.